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The SMEs Program is one that aims at finding suitable technical assistance models to Small & Medium Enterprises "SMEs" which includes helping with marketing, management, technology, strategic planning, and other critical business requirements. The Program is offered Jointly with North Africa Enterprise Development "NAED" which a regional technical assistance and advisory services facility managed by the International Finance Corporation "IFC", the private sector arm of the World Bank Group. NAED objective is to promote the development of small and medium enterprises (SMEs) in North Africa.
Program Outline:
- Marketing
- Target Markets
- Promotion and advertising
- Marketing concepts
- Pricing
- Gathering information
- Customers: Purchasing processes & trends
- Product planning and development
- Management
- Finance and Legal Issues
- Work-Based Learning Studies
- Business Skills
- Employee development
- Employees Skills
- Business Skills Management Training
- Information Technology
- Spreadsheets Fundamentals
- Computerized Accounting (inventory)
- World Processing Functions
- Electronic Mail
- E-marketing and e-commerce for SME's
- Introduction to Electronic Commerce
- Electronic Commerce - Business to Business
- Electronic Commerce - Business to Consumer
- Marketing over the Internet
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